2 Techniques to a Build Premium Brand (For Beginners) | #Episode31

26 Aug 2023

The ONLY Way To Develop Andhra

23 Aug 2023

Do You Know Why Twitter is UNDEFEATABLE?

09 Aug 2023

Converting Ideas into Business Ideas | #Episode30

08 Aug 2023

Word Of Mouth | #Episode29

28 Jul 2023

Why is Specialty Coffee Business Booming? | #Episode28

23 Jul 2023

Why Twitter is UNDEFEATABLE? | #Episode27

19 Jul 2023

Srikakulam Cashew Industry Crisis | #Episode26

18 Jul 2023

Why Small Cities Are Turning Into Gold Mines in India? | #Episode25

17 Jul 2023

Self-Storage Business & What's Driving its Demand | #Episode24

16 Jul 2023

Next Big Entry Into Indian EV Sector with ₹8000 Crore Investment | #Episode23

15 Jul 2023

Is Andhra in a position to meet Tesla's requirements? | #Episode22

14 Jul 2023

3 Questions to The Hon'ble Industries Minister of Andhra | #Episode21

13 Jul 2023

Commercial Real Estate - The WORST Time To Enter Now? | #Episode20

12 Jul 2023

Film City In Andhra Pradesh | Film Industry In Andhra Pradesh | #Episode19

11 Jul 2023

Hyundai Exter - The Strategy Behind Hyundai's Latest Micro SUV | #Episode18

11 Jul 2023

Can India become Megastar Chiru in Electronics? | #Episode17

10 Jul 2023

Decoding Indian Spending Habits | #Episode16

9 Jul 2023

Maruti Invicto -The Strategy Behind Maruti's Most Premium Car | #Episode15

9 Jul 2023

The Dark Side of Indian Agriculture | #Episode14

07 Jul 2023

KIA Controversy In Andhra Pradesh | #Episode13

06 Jul 2023

Chittoor Dairy Got Handed Over To Amul: Is Andhra Cheated? | #Episode12

05 Jul 2023

Harley Davidson's Deadly Mistake With The Most Affordable X440 | #Episode11

04 Jul 2023

Andhra Should Focus On Fundamentals In Agri Infra | #Episode10

03 Jul 2023

8 New Beaches Near Tirupati, Still Boring | #Episode09

02 Jul 2023

Adventure Tourism Mishaps: Who Pays The Price? | #Episode08

02 Jul 2023

Learning From Vietnam: Lessons For Indian Education System | #Episode07

01 Jul 2023

The Truth Behind TDP Manifesto for 2024 Elections | #Episode06

30 Jun 2023

YCP Vs TDP Capital Strategy. Who Wins? | #Episode05

29 Jun 2023

Real Danger for Higher Education in Andhra | Andhra Podcaster #Episode04

29 Jun 2023

ABN Andhrajyoti RK Insults Andhra | #Episode03

29 Jun 2023

2 Reasons Why IT Industry Is Not Developing In Andhra | #Episode02

29 Jun 2023

Who are Escape Artists?

29 Jun 2023

Who are Responsible Rebels?

29 Jun 2023

What is Political Masala?

29 Jun 2023

5 Indicators That Tell The Future of Andhra | #Episode01

29 Jun 2023

Welcome to the Andhra Podcaster

29 Jun 2023

Thought Of The Night

11 Sep 2023

The Truf
How do you think India will perform in the next 5-10,20 years?If it's positive, why?If not, why?Regardless of whichever answer you are going to come up with, let's focus on how you are deducing it.Let's set aside opinions and look at the data to reason it out.Only then let's conclude.

Thought Of The Night

10 Sep 2023

What's your Term?Short term or Long Term.Consider these options very carefully.Why?
Coz, your cockpit changes drastically depending on which one you choose.Your strategy, tools, techniques, inspirations, metrics, mindsets, everything is different for short term and long term.Remember, here the question is not which one is better. It is about which one are you choosing.

Thought Of The Night

09 Sep 2023

Why Brand?You can be happy by running a business. But, why become a brand?Why?
Did you ever give it a serious thought?You can still make make money.
You can still run the show.Then, why?Answer this very carefully.Coz, becoming a brand is commitment to serve.
Commitment is tough.
Clearly, that's not for everyone.

Thought Of The Night

08 Sep 2023

Pick your word(s)
If you want your brand to be associated with a word or two what would they be?What words come to your mind when you think of Mercedes?of Rolex?of Reliance?of Samsung?of Dubai?of Bata?of Donald Trump?of Hershey's?of Tata?

Thought Of The Night

07 Sep 2023

Think about this-That, your long term objective is to take a place in your customer's mind. Nothing else.Now think about what are all things that can change in your business if this becomes the only objective.Did you realise what you just came up with?
The list of things that really matter in your business.Really, nothing else matters.

Thought Of The Night

06 Sep 2023

Just do it - this is what Lord Krishna said in Geeta long time back, not just Nike.🌷🌻Happy Krishnashtami!🌼🌸❀There will be inertia for sure- in everything, in everyone.How is it overcomed and how fastly it is done decides the outcomes. Let's remember that inertia can never become zero in reality.Let's Just do it, like Krishna said.

Thought Of The Night

05 Sep 2023

Blue oceans doesn't matter.A lot of times, intellectual discussions happen over this point: Blue oceans- do they exist? Or, should they be created?It really doesn't matter, period.What matters is, what problem are you solving and why do you want to solve it.If these foundations are laid and are unflinching, half the battle is won.

Thought Of The Night

04 Sep 2023

Old today is changing.It's definitely not 60. May be 80.So what are the implications for brands?For one, the age based cohorts would no longer be the same as past. Or, are they still the same?Wait, did we check?

Thought Of The Night

03 Sep 2023

It's easy to get overwhelmed.This is true to businesses and brands.The ones which stay focused have a better shot than the rest.So now, which projects are you shooting down?
Have you identified them first?
Have you decided where to focus first?

Thought Of The Night

02 Sep 2023

What brand comes to your mind when you think about Shoes?Why do you think you got reminded of that brand?Does that necessarily mean you'd buy from the same brand next time?

Thought Of The Night

01 Sep 2023

Businesses transact. Brands Care.A brand cares for what it stands for.Caring means committing to do whatever necessary to deliver what they stand for even at the cost of profits and may be even at the cost of its existence too.This is the reason why not any business can become a brand.Coz, commitment is rare!

Thought Of The Night

31 Aug 2023

Let’s not confuse between building a business and building a brand.Building a business is about having all the activities set up required for a company to deliver its products and services in exchange for value, viably.Building a brand is about doing everything to create a strong and distinct brand identity in the minds of customers.Why should anybody bother about building a brand?
If yes, then what is the point from which a business has to starting building a brand?Can a business take birth out of a brand position before its conception itself?

Thought Of The Night

30 Aug 2023

Is there a formula to build a brand?Can there be a formula to build a brand?Is brand built on formulas?Or,Is a brand built on stories?Stories that are authentic.Can stories have formulas?If stories have formulas, can they be authentic?

Thought Of The Night

29 Aug 2023

Feedback loops are demystified.Testing ideas, product concepts, messaging concepts, what not, everything that needs customers acceptance generally (used to) takes ages to get the feedback from them. Proportionate money, time and effort goes into collecting them.With social media the inputs that goes into getting and maintaining feedback loop is cut down tremendously.If social media are to be credited for one thing, out of many, I'd choose them for this- Making feedback loops demystified.

Thought Of The Night

28 Aug 2023

There's an abundance of solutions.How to do it? When to do it? How many alternate ways to do it? So and so forth..In the world of overwhelming solutions for almost everything, what's scarce is The Understanding of Problem.Understanding problem, thoroughly and with the right context. That's rare.

Thought Of The Night

27 Aug 2023

We get so engrossed into day to day operations that we lose track of the big picture - the strategy.Or, that's not true?!How?When we get to set the day in line with the strategy.Is it possible?Yes, if we have decided to execute the strategy.
No, if we haven't decided.Executing the strategy is a choice.

Thought Of The Night

26 Aug 2023

Where can your marketing go wrong?Literally everywhere.Coz, in addition to the work you put, marketing involves a lot of what happens in the minds of potential consumers and how they perceive your product, message, timing, their state of mind during the point of interaction with your brand and a lot more.This doesn't discount the effort that you need to put but it also needs an understanding of the multiple variables at play.While there's no sure way to crack the puzzle, the only reasonable way to have a way through, probably, is to embrace a mindset of constantly figuring out.Figuring out all the time without taking anything for granted.

Thought Of The Night

25 Aug 2023

Did you try changing someone's mind with logic? How did it go😉?
It squarely fails. Period.Firstly because, humans are NOT rational actors.Lastly, every human mind resists new beliefs and views coz of these three cognitive mechanisms at play.1. Cognitive Dissonance- We try to preserve our existing beliefs before accepting that we are wrong.2. Confirmation Bias- We tend to search and find information that supports what we already believe in and reject or ignore information that conflicts with existing beliefs.3. Social Conformity- We tend to embrace those beliefs, rules and behaviours of the social groups that we belong to.Good luck, if you still think you can win with your logic alone.P.S.: I'm sharing this, not coz I'm a pro at changing minds but, out of my several failed attempts flying with logic alone 🤕.

Thought Of The Night

24 Aug 2023

No Brand became a BRAND without a delivering a 'great product' to a 'sizeable number of people'.With internet and your creativity, you can build a BRAND even to a small set of people, say 3,4,10,.., by delivering great product to them as long as your economics are working out.Earlier, when there was no internet, social media, eCommerce, payment systems, building a BRAND used to cost tons of money and that too with relatively poorer feedback loops.Today, everyone can build a BRAND and build wealth for themself and for the state.P.S: Here product refers to both physical products and services.

Thought Of The Night

23 Aug 2023

Tier 2 cities are not small anymore.Cities like Vijayawada, Vizag, Guntur, Tirupathi, Nellore, Rajahmundry are becoming the next set of investment destinations for new entrepreneurs as well as existing businesses that are looking to expand beyond tier 1 cities.Business enthusiasts and entrepreneurs, WATCHOUT!

Thought Of The Night

22 Aug 2023

Managing for shelf-life, optimizing inventory and scouting for best suppliers&prices are some of the most underrated areas for profitability in restaurant businesses in Andhra.I've seen many such cases in Vijayawada, Vizag, Nellore, Tirupati & Guntur first hand.This is key to scale and profitability.
This is what KFCs and McDs of the world have recognised and mastered.